FRACTIONAL CHIEF MARKETING OFFICER
Effective Marketing Strategies with
a Credible Team for a Lasting Impact
What's a Fractional CMO
A Fractional Chief Marketing Officer (CMO)
- is a marketing executive hired to improve marketing campaigns through strategy, leadership, and sales.
- is a part-time executive who take the place of a full-time CMO
- provides you with the expertise, skillset, know-how and experience without the high cost of having one on staff.
Why need a FCMO
You need a FCMO when
- you lack of a marketing strategist or your strategy needs executive guidance
- your marketing team lacks leadership & organization
- you lack executive marketing insights
- your business needs a fresh outlook
- your company's growth requires a marketing professional
- your past marketing strategies failed
- you need expertise guidance to build a good marketing team
- your marketing team is overwhelmed
- your sales team makes their own marketing materials
- your business doesn't need a full-time Chief Marketing Officer
Your Benefits
Cost Savings & Improved Efficiency
Cost effective than hiring a full-time CMO. Able to identify areas for improvement & streamline processes, making marketing efforts more effective & efficient.
Expertise with Faster Results
Brings a wealth of experience & knowledge from various industries. Thus able to quickly assess the current marketing strategy to identify areas of improvement, for faster results & better ROI.
Well-equipped with Objective Perspective
FCMO keep themselves updated with industry trends while socialising your business with the right connections. Not influenced by internal politics & culture of the organization, which may impact decision-making.
Partners for Life
Fractional means flexible and bite-sized, but the professional working relationship goes a long way.